June 18, 2024 @ 8:00 am – 10:30 am
Long Beach Yacht Blub
6201 Appian Way Long Beach
CA 90803
Lianna Ayala

Course Description
TITLE: Navigating the Shift: Investor Strategies Amid Long Beach’s Multifamily Sales Decline**

In this speech, we will explore the dynamics of Long Beach’s multifamily real estate market, focusing on the diverging trends between the 4-unit market and the 5+ unit market. We will delve into the rising multifamily inventory and examine the impact of increasing interest rates on market conditions. Key topics will include the decline in sales, stringent loan requirements, and substantial down payment needs to meet Debt Coverage Ratios (DCR). Additionally, we will address the implications of maturing loans, the rise in cap rates, and the consequent decrease in real estate values. A thorough analysis of rent projections and the influence of rent control policies in Long Beach will be provided. Furthermore, we will discuss the growing popularity of Accessory Dwelling Units (ADUs) and other significant trends shaping the market. This speech aims to equip investors with strategic insights to navigate the current challenges and opportunities in Long Beach’s multifamily sector.

SPEAKER: Juan Huizar

From the rugged terrain of La Victorina in Zacatecas, Mexico, to the thriving business landscape of Long Beach, California, Juan Huizar’s journey epitomizes the resilience and determination that define the American Dream. Raised amidst the challenges of a remote village without modern amenities, Juan’s family embarked on a courageous quest for better opportunities in the United States. Enduring the perils of desert crossings, they settled in the fertile Central Valley, where all 10 members toiled in the fields, picking garlic to make ends meet. Today, Juan Huizar, a Certified Commercial Investment Member (CCIM), stands as a testament to the power of ambition and hard work. With an ingenious video strategy, Juan has elevated himself from relative obscurity to a nationally recognized figure in the real estate industry. His YouTube channel serves as a beacon of knowledge, attracting a remarkable 48% of his leads and drawing attention from esteemed platforms such as CNN, JP Morgan, and Western Real Estate. The CCIM designation underscores Juan’s mastery in financial analysis, market insights, negotiation tactics, and investment strategies. As the founder and principal of Sage Real Estate, a premier commercial brokerage headquartered in Long Beach, Juan Huizar is at the forefront of innovation and excellence. His firm boasts the highest ratings in the city and ranks among the top 1.5% of boutique brokerages nationwide. Over the past eight years, Juan has personally brokered transactions totaling over $300 million, a testament to his unwavering commitment to client success and satisfaction.

TITLE: State of the Industrial Market “Not What You Think”


Join us while we learn from a skilled industrial broker. During this presentation, Gary will share his “boots-on-the-ground” experiences and provide his insight on the industrial real estate market, which includes sentiment, opportunities, and challenges coming ahead. The presentation will conclude with strategic recommendations for investors, developers, and appraisers.

SPEAKER: Gary Martinez

Gary is a hardworking commercial real estate broker with 23 years of experience. He has successfully completed over 2,500 transactions, and has represented various investors from Fortune 100 companies to family owned operations. Gary is proficient at providing investment analyses, maximizing cash flow, maximizing commercial property values, and finding the right property at the right time. Majority of his business is in Southern California, and he has completed numerous transactions throughout the country.

Gary holds two of the most prestigious designations in the commercial real estate industry, CCIM and SIOR.

Gary is very active in our commercial real estate community: he is an CCIM CI102 Instructor, past President of SoCal CCIM, and income 2024 – 2025 President for our Inland Empire & Orange County SIOR Chapter. He is also a board member for Cal State Fullerton’s real estate association.


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